Koozies sell all year because so many different customers want them. For a print shop or promotional distributor, knowing what each market looks for makes it easier to recommend the right blank, print method and quantity – and to win repeat orders. Here are the biggest koozie markets and what each one usually wants.
Weddings and bachelor/bachelorette parties
Custom koozies are one of the most popular wedding favors in the US.
- Typical order: roughly one per guest, often in a single color with names and a date
- Popular blanks: foam koozies in white, blush, navy and other wedding colors; metallic finishes for a dressy look
- Popular print methods: foil (gold, silver, rose gold) and one-color screen printing
- Tip: keep a wide range of colors in stock so you can match the couple's palette.
Tailgates, sports teams and schools
- Typical order: team and booster club fundraisers, fan giveaways, season-opener events
- Popular blanks: foam koozies in team colors; camo for outdoor and hunting fans
- Popular print methods: screen printing for logos, sublimation for full-color team artwork
- Tip: busy seasons are predictable – order blanks early so you are stocked before football season.
Breweries, bars and beverage brands
- Typical order: merchandise sold in the taproom, launch events, distributor giveaways
- Popular blanks: neoprene (scuba) koozies for their heavier, premium feel; slim koozies for seltzers and energy drinks; matching foam coasters and pint glass sleeves
- Popular print methods: full-color sublimation to reproduce can artwork and labels
- Tip: offer a set – koozie, coaster and glass sleeve with the same design.
Corporate events and trade shows
- Typical order: company picnics, conferences, client gifts, employee onboarding kits
- Popular blanks: foam koozies in brand colors for volume; neoprene for client gifts
- Popular print methods: one- or two-color screen printing
- Tip: pair koozies with a printed tote bag for a simple event kit.
Outdoor, fishing and hunting
- Typical order: fishing tournaments, hunting clubs, marinas, outdoor retailers
- Popular blanks: camo koozies, neoprene for durability on boats and at camp
- Tip: camo blanks with a simple one-color logo are a strong seller in this market.
Local businesses and real estate
- Typical order: realtors, insurance agents, auto dealers, and contractors handing out koozies at closings, community events, and home shows
- Popular blanks: foam koozies in the company's brand color
- Tip: these customers reorder regularly – keep their artwork and color on file.
Stocking for every market
A print shop that keeps standard and slim foam koozies, neoprene koozies, and a range of solid, camo and metallic colors can serve all of these customers from the same shelf. May Long Phu manufactures all of these blanks – plus coasters, can sleeves and coffee wraps – in our own factory in Vietnam, and supplies US wholesalers and decorators in bulk and full-container loads.
See our can coolers and koozies, read the blank koozie buyer's guide, or email sales@maylongphu.com for a price list.