Do Promotional Products Work?

What are Promotional Products?

Promotional Products are any physical items that are imprinted with the brand's logo or message designed to increase brand awareness or brand loyalty. Promotional products are also known as corporate products, branded merchandise, promotional merchandise or swag items.

Promotional products are a great marketing tool that helps the brand connect with their audience on a physical level.  Promotional products are the only form of advertising medium that engages all the five senses i.e. sight, touch, feel, smell and taste!

There are so many opportunities to present an existing or potential customer
 with a promotional product to help strengthen and position your brand. These can includetradeshow giveaways, Premiums with Purchase, conference delegate gifts and even loyalty & Incentive items. In fact, as you read this you will most likely have a branded pen or coffee mug on your desk or near to you!

Do Promotional Products Work?

One question that is asked by many in this modern digital age is " Are Promotional Products still relevant?".  Here are three reasons why promotional products need to part of every marketing plan:

Cost-Effective Marketing

Promotional products are cost-effective, offering an enviably low “cost per impression” - a major bonus when working with a limited marketing budget. High profile options such as billboards, television or radio ad can offer great exposure but are extremely costly. We are all too familiar with the frustration when free to air TV programs are interrupted with constant ads; in many cases creating an adverse reaction to advertiser’s products.